THE PROBLEM
Our rapidly evolving world makes it nearly impossible to prioritize the actions that matter most.
Drowning in data
Media, surveys, rankings, and ESG data each tell a partial story. No unified view of how reputation is actually moving — or why.
Signals surface too late
By the time a risk hits the headlines or an opening slips away, the moment to act has passed. Lagging indicators can't guide decisions.
No shared language
Comms, Risk, Finance, and Brand each measure reputation differently. With no common score, there's no basis for deciding what matters most.
Insight without action
Dashboards report what happened, not what to do — which risks to contain, which opportunities to pursue, or when to move.
No link to business outcomes
Without a validated framework, leaders can't tie reputation to revenue, valuation, or the decisions the board actually cares about.
Darwin cuts through the noise, connecting reputation signals to the risks and opportunities that drive business outcomes.
OUTCOMES
Darwin processes millions of data points every day so risk and reputation leaders act first.
No more soft metrics. Dartmouth-developed academic rigor combined with AI-powered data science turns reputation and risk into a scored, action-ready business metric.
METHODOLOGY
Built with PhDs
Validated on Fortune 500 data
Darwin’s PRISM (Perception Mapping, Reality Scoring, Intelligence Synthesis, Signal Mapping, Decision Support) methodology, developed in association with academic PhDs, and Dartmouth’s Tuck School of Business, computes the perception–reality gap, tracks its velocity, and maps it to financial outcomes. Validated against live Fortune 500 panels in industries including pharma, financial services, automotive, and industrials.
STEP 1
Continuous ingestion
Darwin ingests news, regulatory filings, earnings
calls, analyst notes, social signals, and market data across hundreds of vetted sources, normalized into a single reputational baseline.
STEP 2
Every Signal, Verified Before It's Scored
AI agents independently check the facts behind each signal, then weigh it against 700+ industry-calibrated data points across seven science-backed reputation pillars.
STEP 3
Decision-Grade Output
Darwin surfaces what shapes reputation as the signals form, and continuously scores risk velocity, volume of coverage and amplification potential and share of total company attention in actionable board-ready formats.
The 7 Reputation Pillars
Community
Local impact, stakeholder trust, and license to operate.
Environment
Climate posture, resource use, and material environmental disclosures.
Governance
Board, ethics, controls, and the integrity of executive decision-making.
Products & Services
Quality, safety, and customer-experience signals across the portfolio.
Supply Chain
Tier-1 and Tier-2 supply-chain behavior, exposure, and dependency risk.
Financials
Performance signals, capital posture, and forward-earnings indicators.
Workplace & Culture
Talent, retention, employee experience, and internal cultural signal.
CLOSING THE GAP WITH DARWIN
Decision Intelligence at Every Scale
Darwin delivers continuous risk and reputation intelligence from real-time platform access to executive-ready reports. Built for decision-making, not monitoring.
Darwin Reports
See signals forming before your stakeholders do
Horizon Scan: which risks are accelerating—and what to
act on, watch, or ignore.
Theme Briefing: one issue, deep, built for C-suite action.
Decisions, not dashboards.
Darwin Platform
Real-time analysis at your fingertips
Get a continuous, real-time view of your organization’s risk and reputation scores across all seven reputational pillars — with competitive benchmarking so you always know where you stand.
Darwin API
Get the same rigor and executive-ready output — on your timeline, focused on your priorities — whether you need one report or recurring intelligence with Darwin.
DARWIN REPORTS
Horizon Scans
See the signals forming, and behavioral gaps widening before media is engaged.
Get an executive-ready decision-making brief, ranking which risks are accelerating toward inflection, calibrated to your industry and competitors. What to act on now, what to monitor, and what to ignore.
