Communicators must tie their strategies to real business outcomes – more than ever before.

Watch Haider Nazar, CEO and co-founder of MAHA Global, in conversation with Judy Brown, Former SVP (Corp Affairs) Amgen, CFO, Perrigo and Global Product Development, Whirlpool, a seasoned board director and an expert in connecting intangible value to business outcomes, in this webinar.

Haider and Judy address a crucial gap – The Financial Link to Reputation. C-suite stakeholders and clients want to know how reputation affects their key result areas. Drawing on their experiences, Haider and Judy deep dive into the following:

• The importance of proving ROI – and how to link reputation to business outcomes like analyst coverage, brand equity, and ad effectiveness. 

• Leveraging AI – and using it to test narratives, forecast stakeholder reactions, and connect values like trust and purpose to financial performance.

• Speaking the language – practical usage on how to talk ROI, risk and strategic value with the C-suite, and investor relations team. 

• Driving real value – aligning campaigns with top reputation drivers to boost credibility, loyalty, and analyst favorability.

• Finally, building momentum through quick wins to strengthen your agency’s strategic role and earn internal buy-in fast.

This recording is essential for senior PR agency leaders and client partners, who are seeking to elevate their agency’s positioning from service provider to strategic counsel, and win and retain high-value clients.

Watch the full video below!