Business Problem #1
Your business Needs To Increase Employee Value Proposition
Your Employee Satisfaction is low but you don’t understand what is keeping it down.
An unbiased data-driven approach using the MAHA Purpose Signature, we identify (counter-intuitively) that, execution on netzero and job safety as areas that need focus whereas the traditional sense that employees want more money (stock) is misplaced.
Budget and policy focus on stock option plan and training would have continued to create attrition at high cost to enterprise. Shifting budget to other needed areas improves retention by 6% over 12 month period.
Survey platform that was not providing actionable insights that drove quantifiable business outcomes. Benefits benchmarking that did not provide attribute specific recommendations.
Business Problem #2
Your Business Needs To Improve Its Low Reputation
Stakeholder perception consistently ranks low relative to competition, affecting sales, stock price and recruiting.
Using MAHA Purpose Signature, Identification attributes of strength like employee pay, safety and DEI relative to competition.
PR/Comms consultants that are taking a guessing game approach to affecting reputation.
Communicate and highlight these Purpose differentiators in social media and impact report, positively affecting reputation.
Business Problem #3
Your Business Needs To Execute On Net Zero
Limited solutions for carbon sequestration, plans are poorly developed, environmental benefits are delayed and pledges may go unfulfilled.
Use a multivariate approach to identify multiple pathways to reduce impact (GHG, Waste production, Co2 emissions, carbon sequestration) the provide a balance of short-term and long-term value.
Pledges to make changes down the road with no feasible strategy for immediate benefit and no accountability, saved resources on carbon spend.
Add legitimacy to net-zero pledges by making short-term improvements that are cost effective along with longer-term vision for greater change.
Business Problem #4
Your Business Needs To Improve Its Crisis Management
Environmental impacts were hugely negative but unknown to consumers. Public perception was positive despite this looming problem.
Using the MAHA “perception-reality gap” identify the negative environmental impacts that are yet unidentified by the public. Correct the problem and message around proactive environmental stewardship.
Make a mistake and apologize.
See a looming crisis before it happens. Take proactive measures to reduce negative impact.
Business Problem #5
Your Business Needs To Improve Its Portfolio Purpose
Investors cannot measure, track or forecast Purpose Impact of their portfolios. Further, they cannot benchmark their portfolios vs top public companies.
Ingest 1st party Purpose data from portfolio companies and develop portfolio specific signature. Further analyze how each portfolio company compares against public companies in their industry.
Tactical surveys and status spreadsheets.
Understand how portfolios are executing on intangibles and better forecast how they are building a high reputation brand. Provide data-driven guidance for strategic planning. Also enables performance tuning that allow portfolio to best position themselves for M&A and liquidity by aligning their Purpose with potential acquirers.