Stakeholder intelligence Just Took An Evolutionary Leap Forward

Darwin is the world’s first, on demand, data-driven reputation
intelligence platform to help you better navigate opportunities and risks.

WHY THAT MATTERS?

We can help your business adapt to stakeholder wants and needs in an ever-changing landscape by unifying and analyzing data across seemingly disparate, but actually interconnected areas. We can finally integrate multi-stakeholder sentiment (traditionally thought of as a comprehensive view of reputation) and corporate behavior, as well as, competitive and financial analytics. Darwin makes it easier for management teams to see in real-time how their actions and reputation compare to their competition, while isolating the reputational attributes that impact performance and drive the greatest financial risk.

WHAT THE PLATFORM DELIVERS?

The Darwin Platform offers four discrete modules of multi-stakeholder insights:
plateform-sec-img

Stakeholder Sentiment intelligence

Our sentiment analysis goes beyond surveys and polls, to Integrate news media, social media, forum, and chat data in realtime to demonstrate how your perception is changing based on your company’s actions or movement in the marketplace.

Corporate Behavior intelligence

From hundreds of behavioral factors, Quickly identifies, from hundreds of behavioral factors, where you are over and under performing relative to the competition in regards to the actions you actually take and their potential impact on sentiment and reputation.

plateform-sec-img
plateform-sec-img

Predictive Financial intelligence

Leverages our algorithms and pattern matching mathematical models to understand how rising and decreasing reputation affects EBIDTA, earnings-per-share, revenue and stock performance.

Perception-Reality Gap

Highlights actionable, implementable themes where your company can either improve reputation and/or operationalize action in key areas to both mitigate risk and capitalize on opportunities.

plateform-sec-img
Darwin Technology
The Darwin Technology Stack

OUR METHODOLOGY IS OUR SPECIAL SAUCE

Go Beyond Surveys with Big Data for Stakeholder intelligence

The era of “big data” is upon us, yet many organizations continue to rely exclusively on survey-based perception and sentiment data. We aggregate thousands of publicly and privately held datasets representing millions of data points including information on Environmental Social Governance, DEI, employees, customers, and financial metrics.  Our approach first and foremost relies on this quantitative data that measures the ‘true’ performance and reputation of a company, but also has the ability to integrate first party survey data. This dual approach brings a unique richness to our analysis and generates more accurate and actionable insights.

An Evolutionary Biology Approach To Find Your Optimum

This is biomimicry for business! Natural selection dictates that management of one’s ecosystem is the number one determinant of thriving or dying. We’ve found the same principles apply to business and that’s why MAHA’s team combines the expertise of Dartmouth evolutionary biologists, corporate leaders, and ESG specialists to offer a unique scientific approach to measure and optimize corporate performance, reputation, and impact. Reputation can finally be quantified and optimized.

In the World of Reputation intelligence, it’s Not Only What You Say, but Also What You Do

Gather and integrate data from 3rd party reputation sources and corporate behavior data sources, as well as, any 1st party enterprise data to get a unified view of corporate reputation. We have spent years aggregating data from various sources: 10K reports, SEC reports, proprietary data partners, licensed data, news articles, social media, press releases, screen scraping. This data-set represents one of the largest sources of unified quantitative insight in the world.

Perception

Step 1: A Multivariate Approach To Improve Stakeholder Trust

Sentiment analysis is conducted in real-time, powered by a Natural Language Processing (NLP) engine applied to millions of points of sentiment data.

Step 2: Rank & Measure

Darwin creates a layer of intelligent indicator categories to track macro-trends across seven areas of corporate reputation:

Step 3: Gap Analysis, Perception vs. Reality

Positioning qualitative data on sentiment and reputation against quantitative data on the organization’s behavior highlights gaps between perception and reality. In an ideal world, authenticity drives alignment.

Step 4:

The world of big data is upon us and Artificial Intelligence cannot alone compete with algorithms designed to handle enormous quantities of information.
We use Higher Order tensor decomposition, a method used in the study of genome evolution and by facial recognition software, to discover which attributes are most important for your success. Our algorithms are scientifically developed and tested by Ivy league evolutionary biologists.

Reality

Step 1: A Multivariate Approach To Improve Stakeholder Trust

10 years of behavioral data are held in cubic matrices with thousands of companies and millions of data points from various constituencies.

Step 2: Rank & Measure

Our analyses uncover the attributes that differentiate great companies from their competitors. Measuring your current reputation by assessing how closely your behavior emulates the best companies in your competitive space.

Step 3: Gap Analysis, Perception vs. Reality

Positioning qualitative data on sentiment and reputation against quantitative data on the organization’s behavior highlights gaps between perception and reality. In an ideal world, authenticity drives alignment.

Step 4:

The world of big data is upon us and Artificial Intelligence cannot alone compete with algorithms designed to handle enormous quantities of information.
We use Higher Order tensor decomposition, a method used in the study of genome evolution and by facial recognition software, to discover which attributes are most important for your success. Our algorithms are scientifically developed and tested by Ivy league evolutionary biologists.

Benefits of the Darwin Reputation Stakeholder
intelligence Platform

Real-time clarity - making it easier to offer up analysis that can help you influence your team, C-Suite and board of directors

Multi-stakeholder view - integrating behavioral and sentiment data across 1,000+ public and private sources

Competitive intelligence - showing what attributes and actions win in your industry

Financial Performance - for the risk time, see the connection between reputation and financial performance (EBIDTA, EPS, Revenue, Enterprise Value).

Predictive insights - offering up forward-looking analysis grounded in financial models, AI and science.

All in one place - integrate your first and second-party data into Darwin’s reputation framework to give you a unified view of your reputation.

SOLUTIONS

Sentiment analysis and media metrics provide stakeholder outlook for today, but how do you see the trendline beyond? Measuring both perception and reality in a common framework provides a more holistic view of your reputation.
With deep insights from Dartmouth scientists – the same mathematical models used to isolate which attributes among species project to survival and extinction – now, for the first time, are being applied to corporate data sets.
We make it easy for reputation teams to isolate the reputational attributes that impact performance and drive the greatest financial risk to their company, resulting in more influence internally and externally.