ANNOUNCEMENT: MAHA & Revolution Insights Merge to Offer New Multi-dimensional Stakeholder Management Platform

Our Methods

In the world of big-data, you can no longer afford to rely on social science alone.

MAHA has incorporated the mathematics of evolutionary biology to help you adapt using real data leveraged against perception. The combination provides analytical power to deliver insights that are more accurate and more tangible.

Your reputation

1) Rank & Measure

Published reputation measures like Harris RQ, BrandZ, Most Admired, Future Brand, RepTrak, and others, all capture some element of reputation: whether public perception, C-suite perspective, financial performance, or customer sentiment. Our research led us to use a meta-analytic approach to blend the best of these and dozens of other metrics into a single holistic score that reflects the sentiments and values from your most important stakeholders.

MAHA Reputation Score screenshots on laptop

The Data Pipeline

2) A Multivariate Approach To Improve Stakeholder Trust

10 years of data are held in cubic matrices with thousands of companies and millions of data points from various constituencies.

We have spent years aggregating data from various sources: 10K reports, SEC reports, proprietary data partners, licensed data, news articles, social media, press releases, screen scraping. This data-set represents one of the largest sources of quantitative insight in the world.

The Analysis

3) Gap Analysis, Perception vs. Reality

Positioning qualitative data on sentiment and reputation against quantitative data on the organization highlights gaps between perception and reality. In an ideal world, authenticity drives alignment

Gap Analysis: Perception vs Reality chart
Higher Order tensor decomposition

The Analysis

4) Attribute Discovery

The world of big data is upon us and Artificial Intelligence cannot compete with algorithms designed to handle enormous quantities of information.

We use Higher Order tensor decomposition, a method used in the study of genome evolution and by facial recognition software, to discover which attributes are most important for your success. Our algorithms are scientifically developed and tested by Ivy league evolutionary biologists.
adaptive landscapes illustration

The Analysis

5) Adaptive Landscapes

Evolutionary Biology has produced the most accurate mathematical models for understanding adaptation. Knowing how your competitive environment dictates which attributes should be prioritized will help optimize resources and improve efficiency.

We use adaptive landscape modeling to understand how interactions among attributes lead to variation in performance. On the rugged landscape shown here, attribute combinations that move the client uphill on the landscape are brought into focus. The right balance among key attributes will help you emulate the best competitors in your industry.

MAHA software screenshots

The Solution

6) Adapt

Having discovered the set of attributes that differentiate the most purpose driven companies in the world, MAHA performs a competitive analysis of your performance against your key competitors to show you where the most efficient and effective changes can be made.

Scenario Planning

7) The Plan Ahead

The MAHA data set provides opportunities for scenario planning using another set of adaptation algorithms from our evolutionary scientists.

Understanding the relationships among attributes and how past events have shaped success and failure, we can model alternative actions to predict how these might influence stakeholder satisfaction, corporate reputation, and even financial success.

MAHA software screenshots
MAHA First and Third Party Data diagram

8) 1st & 3rd party data

Your first party data provide a unique perspective on the organization and one that is complementary to the MAHA analysis.

We incorporate your data to provide the most granular picture of how our results stack up against your own measures. Together, this data incorporation provides a unique evidence-based approach to track how our recommendations are positively impacting your business.