We have two main ways to integrate your first party data.
- We can integrate your existing data streams via APIs on our analytics dashboard
- We can work directly with you and pulse relevant stakeholders and gather new data as well as incorporate your own internal measures into our competitive framework
Evolutionary Biology is the study of adaptation in nature. Our MAHA scientists (PhDs in evolutionary biology) have developed mathematical models that identify the attributes important for survival and extinction, and are now applying those models to corporate data sets. The resulting analytics help corporate changemakers isolate risk and competitive advantage in an increasingly complex and data driven market.
The MAHA Platform takes a unique approach to analyzing corporate reputation. We make no prior assumptions about the importance of different stakeholder groups or their attributes. Each analysis is done in such a way as to allow our algorithms to determine which attributes differentiate the best competitors from the rest. Our sophisticated form of pattern recognition and is grounded in the Evolutionary framework for studying the process of adaptation.
Our models have been through an extremely rigorous vetting process. Our novel algorithms have been peer reviewed and published in international scientific journals (e.g., Calsbeek 2012 Exploring variation in fitness surfaces over time or space Evolution 4:1126-37; Calsbeek 2009 Empirical comparison of G-matrix test statistics Evolution 63: 2627-2635) and their application to corporate data has been reviewed and published in Harvard Business Review (Argenti, Berman, Calsbeek and Whitehouse: HBR September 2021).
Moreover, we know from client case studies that the prescriptive recommendations from our models improve client reputation and financial performance.
By combining our extensive quantitative/behavioral data set with more traditional qualitative/sentiment data, we find gaps between perception and reality. Sentiment and perception data that are well matched to quantitative measures of performance indicate that a company is authentic. When there are gaps between perception and reality, our combined data sets reveal novel solutions for course correction.
Our data set spans more than 58,000 publicly-traded and many private companies as well. The data span the global corporate competitive space and can be broken down by geographic region, by year, by industry, etc…
We use comprehensive behavioral AND sentiment data assets with an Evolutionary Biology intelligence layer to isolate the key attributes that drive reputation. MAHA can quantify financial risks that are related to reputation. Moreover, MAHA can predict the future influence of attributes on corporate reputation. Our analytics are unbiased and delivered as a SaaS solution for speed and efficiency within the enterprise.
Adaptive landscapes are visual and mathematical tools used by evolutionary biologists. Picture a rugged landscape of hills and valleys. The hill tops represent areas of high “performance” (Corporate purpose/ financial gains). Valleys on the surface represent areas of poor performance. The three dimensional landscape is built by interactions among the attributes of the individuals. Adaptive landscapes were originally developed to understand why some individuals are better competitors than others and to predict which attributes would evolve to produce the next generation of high performance individuals. We have adapted these models to understand how interactions among corporate stakeholders influence performance and to predict how changes in these various attributes will lead to differences in performance over time.
We combine deep evolutionary AI (e.g., natural language processing) for sentiment data, with a wide variety of primary sources for adding data to our pipeline that we then combine into a common framework using standard statistical normalization techniques. This makes data from each source comparable across all of the companies and stakeholder groups in our analysis. Examples of our data sources include (but are not limited to): Paid data aggregators/providers, corporate disclosure forms (e.g., 10K reports, SEC reports), Online data reports, Social media and sentiment analyses, First party data provided by you the client. We include the most trusted and widely used corporate ranking metrics that span reputation, dei, sustainability, esg, financial performance, employee engagement, and corporate governance.
Ultimately that is up to you! We can integrate your sentiment data into our framework. The real power of our approach is that we combine many data-sets in a single analytical framework. This also means that you will probably be able to save money by using a single approach rather than cobbling together many