Do Actions Speak Louder than Words? Research by MAHA Global and the Institute for Public Relations

Discover groundbreaking insights on the financial impact of corporate reputation in our latest report, conducted in collaboration with the Institute for Public Relations (IPR).


Using MAHA’s Darwin Intelligence platform, we analyzed data from more than 500 publicly traded companies across 16 industries worldwide, revealing that business performance is more strongly correlated with behavior than public perception.

Key Findings:

  • Financial performance positively correlates with behavior scores, not perception, validating the importance of actions over words.
  • Understanding the disparities between behavior and perception is crucial for comprehending how company actions influence stakeholder perception, reputation risk, and financial performance.



Complete the form below to download research by MAHA Global and the Institute for Public Relations. "Do Actions Speak Louder than Words?" contains new findings on the relationship between a company's financial performance and reputation.
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